Repositioning a Cape Town based financial service provider

Create new iconic visual identity, brand manual

Scope of work: FIVEWEST is a South African financial service provider who serves as a perfect hybrid between traditional banking and the modern world of fintech. It facilites a range of payment processing and international transfer solutions for private and institutional clients: Bringing financial opportunities to everyone across Africa and beyond. FIVEWEST‘s new brand identity signals a refreshed simpler, cleaner and more modern direction for the business and the brand. The arrow signifies growth and progress: Guiding and navigating the clients within the crypto finance space in the right direction.

Repositioning a Cape Town based financial service provider

Create new iconic visual identity, brand manual

Scope of work: FIVEWEST is a South African financial service provider who serves as a perfect hybrid between traditional banking and the modern world of fintech. It facilites a range of payment processing and international transfer solutions for private and institutional clients: Bringing financial opportunities to everyone across Africa and beyond.

FIVEWEST‘s new brand identity signals a refreshed simpler, cleaner and more modern direction for the business and the brand. The arrow signifies growth and progress: Guiding and navigating the clients within the crypto finance space in the right direction.