Scope of work: Develop visual Identity, transfer to other media
The idea behind: Jekyll and Hyde – Creating opposites. The artist is creating design objects which are rough but also polished, old but also new, antique and modern at the same time, with clean lines but rugged, exciting but also monotone – poesie but also anarchy – elegant but with a bit of attitude in it. We implemented the idea by using totally different fonts for each name: One is modern, sleek, clean, the other is more rough and anarchic.