The South African retail chain Woolworths consists of full-line fashion, home, beauty and premium food stores. In 2008 Woolworths SA revamped its corporate identity: Italian design icon Massimo Vignelli created the new visual identity and ‚Frost Collectives Australia‘ were in charge of the entire design implementation. For more than 12 months Sabine worked collectively with the design team.
Woolworths
Retail chain South Africa
Concept and Packaging Design
The South African retail chain Woolworths consists of full-line fashion, home, beauty and premium food stores. In 2008 Woolworths SA revamped its corporate identity: Italian design icon Massimo Vignelli created the new visual identity and ‚Frost Collectives Australia‘ were in charge of the entire design implementation. For more than 12 months Sabine worked collectively with the design team.
Ayrshire Milk & Cream
Scope of work: Concept and Packaging Design
Goal: To be kinder to the planet, to drink milk with tomorrow in mind.
The Ayrshire cow is known for its excellent feed conversion ratio and its ability to graze. The milk is Hormone Free. The milk bottles are 30% plant based, and therefore have a lower impact on the environment. We developed ‘The Loved Cow‘ concept, created the iconic cow symbol with the heart and visualized the entire pampered Ayrshire cow story on the back to support the concept. With easy-to-understand graphics, Ayrshire Milk’s new packaging is recognizable and brings a sense of joy to the brand while making a positive difference to the planet.
Dairy Cream
Chocolate Bars
Spices
Concept: Focus on the first letter of each spice with additional color differentiating to facilitate recognition.
Gadgets
