YYachts

Creative communication for a new generation of luxury sailing yachts

Industry: Luxury Yachting · Yacht Building

Scope of work: Advertising Campaign · Brochure Design · THE 9' Logo Development · Digital Design · Recruitment Design

YYachts is a German shipyard specialising in lightweight luxury carbon sailing yachts that combine performance, simplicity and timeless design. Founded by experienced sailor and yacht builder Michael Schmidt, the brand follows a clear philosophy: “Keep it simple: Look good. Sail easy.”

B.YOND developed a range of communication and design projects for YYachts, translating the brand’s philosophy of simplicity, performance and understated luxury across advertising, brochure and digital applications. The work also included the logo development for THE 9′ and recruitment communication.

YYacht - Image brochure for the 90 foot sailing yachts

YYacht - Digital design

YYacht - Advertising campaign 2023/24

YYachts print advert: toy sailboat and racing yacht crew, with tagline "The art is to reduce a yacht to its essentials"
YYachts cover pages of technical specification brochures for the Y7, Y8, and Y9 sailing yachts