Labello Caring Beauty

Launching an innovative new range of tinted lip balms

Industry: Beauty & Personal Care

Scope of work: Concept Development · Packaging Design

Sabine worked collaboratively with the justblue.design team to create a bold, innovative and colourful new product range for Labello: a tinted lip balm. Labello Caring Beauty combines long-lasting care with delicate colour — almost like a lipstick, but with the added benefit of lip care.

We used colour smudges on a plain background, with colour differentiation for each shade. For this particular range, we changed the classic light-blue Labello stick to a more premium dark blue.