One-Juice originated in Cape Town, South Africa. More than a cold-pressed juice brand, it is a way of life, a movement. The story is simple: in a world full of choice, there can only be one. One-Juice helps you live a healthier life so that you can do more, live more and love more – with the aim of unlocking the happiest, healthiest version of yourself.
Natural. Authentic. Healthy. Cool. These values define the brand. The hand is a key feature of the visual identity, inviting you to pause for a moment and reflect on your own uniqueness: there can only be one you.
The identity was developed across packaging, advertising and printed materials, as well as the website and shopfront, supported by art direction and food styling to create a consistent brand world across physical and digital touchpoints.
